Making the Most of Magnetic Business Cards

Are you looking for some unique, powerful marketing ideas?

Products such as custom-made badges and magnets can help spread the word affordably and effectively.Zipper pulls and Hen's Night badges are also eye-catching ways to build awareness, andDIY badge setstake customisation to new levels.

However, there’s one product that takes a classic marketing tool and raises it to greater heights: magnetic business cards.

Evolving the Role of the Business Card

The function of the business card hasundoubtedly changed over the years.

Before the meteoric rise of the Internet and digital technology, the paper business card, aconcise elevator pitch and a handshakewere popular waysto make contacts and generate interest.

Whilebusiness cardscan still be used this way,there are manypotent ways toheighten andcomplementyourmarketing and brand promotionefforts.

Magnetic business cards in the form ofcustom-made magnetscan assist with marketing in a waythat’s low-costand easyto implement. They allow for agrassroots styleof marketing that can perfectlycomplement otherforms of advertising, such as digital, print, radioandtelevision.

Make Badges offers a range ofcustom-mademagnet sizes from 25mm to 75mm. Unlike those flimsy, cheap, and old-fashioned magnetic business cardsyou’ve likely seen out there, our magnets are both high quality and durable. Your design is placed on a top-qualitybadge with a magnet backing, which ensuresit will stand out wherever it is placed.

Custom-mademagnet business cards offer more visibility for your brand’s information. They allow existing clients and new customers to see yourdetails front and centreinstead of themtucking it away in a wallet or Rolodex.

3 Ways of Getting the Most Out of Magnetic Business Cards as a Marketing Tool

Do you think your existing card design is one that people will want to display on a refrigerator, filing cabinet, or other metallic surface?

The following are some key tips and ideas for making the most of magnetic business cards as a marketing tool.

1) Three-Second Clarity

If someone can’tdetermine your message within three seconds of seeing your card, you might want to reassess the design.

Simplify, clarify andrefineyour main points.One such structure could be: Your logo and/orbusiness name, which can befollowed by a punchy motto or tagline above your contact information (website, email, physical address and phone number). This can be a very effective approach.

Importantly, avoid needlessclutter bystreamliningthe visuals, text, and taglines. Some tagline examples might include:

"Delivered Fast and Fresh"

"Voted Best in [Your Town]"

"Our Certified Technicians Come to You"

2) Call to Action

A good CTA goes a long way in compelling people to take a desired action, whether that’s visiting your website or coming in-store for a discount. Consider including a compelling offer or statement that captures people’s interest and gives them a reason to act. Some examples might include:

"First consultation is free."

"Visit [www.YourBusinessWebite.com] for our current specials."

“Treat yourself today!”

3) Be Concise and Correct

Focuson clarity, precision, and impact. Triple- and quadruple-check your design to ensureit’sfree of typographical and grammatical errors and that it sends the right message.

Custom-madepromotional products can be a powerful way to market your product, service, or business. Fromcustom-madebadges and DIY badge setsto customzipper pulls, Hen's Night badgesandcustom-mademagnets, Make Badges hastheproducts to meet your specific marketing preferences and needs.

Magnetic business cards are a fitfor just about every business, giving clients and potential customers ahigh-qualityproduct that they will be proud to display.

Need some design or customisation ideas? We’re here to help.Contact us today.